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Citi Slaps Gemini With a Sell Rating, Cuts Target to $5.50 and Axes a Quarter of the Team
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Citi Slaps Gemini With a Sell Rating, Cuts Target to $5.50 and Axes a Quarter of the Team

Citi's analysts decided to stop being polite on Wednesday, downgrading the Nasdaq-listed exchange from a tepid Neutral to a full-blown Sell. They didn't just lower the price target; they took a chainsaw to it, hacking the number from $13 down to a mere $5.50. The market, never one to ignore a good drama, instantly sent the stock tumbling over 16% to $5.95, as if trying to race the new target to the bottom.

Founded a decade ago by the ever-present Winklevoss twins, Gemini finally made its public debut last September at $28 a share, scooping up $425 million and giving the firm a paper valuation of roughly $3.3 billion. The twins had been eyeing that IPO exit since 2021, but the crypto winter and regulatory frostbite forced a delay. Now, Citi's crystal ball suggests profitability is still a distant mirage, years away on the horizon.

In a classic "strategic refocus" move—which is corporate speak for "we're burning too much cash"—Gemini announced in early February it's pulling up stakes in the UK, EU, and Australia. Users have until April 6 to grab their funds before the digital doors close. Simultaneously, the firm decided 25% of its headcount was optional and is now leaning hard on AI for efficiency, all while chasing "clearer opportunities" like prediction markets. Because when your core business is struggling, why not gamble on gambles?

Not content with just picking on an exchange, Citi also took a red pen to its crypto kingpin forecasts. Their 12-month target for Bitcoin got trimmed from a lofty $143k to a more modest $112k, while Ethereum's was cut from $4,304 to $3,175. At press time, BTC was hovering around $71,250 and ETH near $2,175, both feeling the heat from a spicy U.S. PPI print and rising geopolitical tensions, because nothing says "risk-off" like inflation data and potential conflict.

Citi strategist Alex Saunders pointed out that the window for major U.S. crypto legislation is closing faster than a leverage position on a 1% dip, with the November midterms likely to scramble the odds for the CLARITY Act. In a delightful irony, users on the Myriad prediction market—the very "clearer opportunity" Gemini is chasing—gave Bitcoin a 55% chance of rallying to $84k soon, essentially betting against the bearish analyst choir.

All attention now turns to Gemini's Q4-2025 earnings report due Thursday and the ensuing earnings call on Friday. The firm's leadership will have to perform verbal alchemy, convincing skeptical investors that this latest round of cost-cutting and strategic pivoting is the magic spell that will finally turn red ink into black.

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Published
UpdatedMar 18, 2026, 19:27 UTC

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