Wirex BaaS Hooks Up Utorg's 2M Users With Actual Spendable Crypto Cards

Wirex, the full-stack crypto card issuer and Banking-as-a-Service provider, has teamed up with Utorg to bring non-custodial card infrastructure to its consumer wallet ecosystem. Finally, actual utility instead of just JPEG floor prices.

Utorg serves over 2 million users across 190+ countries, building consumer and business infrastructure for the stablecoin economy with EU-regulated fintech partners. Through the Wirex BaaS partnership, Utorg will embed fully compliant card issuance and banking infrastructure directly into its platform — giving users the ability to hold assets in self-custodial wallets and spend their balances at merchants worldwide via a Wirex-powered payment card. No more explaining to your barista that your life savings is technically "on-chain" but completely unusable at 3am.

The integration happens through a single API, giving Utorg access to Wirex's complete BaaS stack. Users will be able to spend their digital assets at more than 80 million merchants in over 130 countries. That's right, degens — you can now buy actual coffee with your crypto instead of just talking about buying coffee with crypto on Twitter.

"Our BaaS platform exists so that builders like Utorg can focus on their product instead of piecing together payment infrastructure from scratch," said Daniel Rowlands, General Manager, Onchain Finance at Wirex. "Utorg has built something exceptional — a frictionless on-ramp experience loved by hundreds of thousands of users globally. With Wirex BaaS, they now have the card and banking rails to complete that journey from purchase to spend." Translation: stop reinventing the wheel and start shipping product.

"We built Utorg to bridge the gap between the traditional financial system and the emerging stablecoin economy," said Eugene Petrakov, Co-founder at Utorg. "Partnering with Wirex allows us to extend that experience further by enabling global spending directly from the same environment where users manage their crypto." The dream of spending USDT at your local grocery store inches closer to reality.

The partnership adds Utorg to Wirex BaaS's roster of crypto-native platforms, alongside Cardano, Simple App, COCA, Chimera Wallet, and Collective Memory. Wirex is quietly becoming the infrastructure backbone for half the space.

Wirex has been in the game since 2014, serving over 7 million users and processing $20 billion+ in transactions across 130 countries. As a principal Visa and Mastercard member, the platform makes crypto spendable anywhere — instantly and effortlessly. Old heads remember when Wirex was the only option. They're still here, still processing, still winning.

Utorg, founded in 2020, connects traditional payment networks with digital asset markets, providing self-custodial wallets, instant crypto purchases, and integrated financial tools designed to make digital assets usable in everyday life. The "usable in everyday life" part is the hard part. Let's see if they crack it.