Trump Family's WLF Glow-Up: From Co-Founders to 'Web3 Ambassador' to Ghost Mode

World Liberty Financial is getting absolutely torched on Crypto Twitter, with users hurling the "scam" label at the project following its recent $WLFI Markets lending position drama — and the curious case of the Trump family vanishing from the team page like a DeFi rug pull in real-time. The vibes are... not immaculate.

The project launched in fall 2024 with the full Trump royal treatment: Donald, Eric, Donald Jr., and Barron listed as co-founders alongside Chase Herro, Zak Folkman, and the Witkoff crew. Big promises were made about bridging traditional banking and DeFi. One might say they were going to make banking great again, but for the blockchain generation.

By March 2025, the team completed Phase 3 of the $WLFI token sale, hauling in a cool $550 million. The token only became tradable in September 2025 and doubles as the governance token. For those keeping track at home, that's roughly 18 months of waiting while your aunt asks "so is this like Bitcoin?" at Thanksgiving.

But here's where things get spicy. After the presale, the Trump family's roles got downgraded to "Web3 Ambassador." Then the team page disappeared entirely. Now there's a disclosure at the bottom stating Trump and his sons hold no formal operational role — despite their, um, known affiliation. Nothing to see here, just your friendly neighborhood presidential family casually holding 38% while technically not running anything. Classic ambiguity.

To fuel the speculation fire, Eric Trump deleted several $WLFI-related posts earlier this year. The move sent $WLFI tumbling more than 8%, while $USD1 briefly depegged to 0.9802 USDT. Nothing says "confidence in your project" like a strategic social media purge that triggers a market dump. The timing was immaculate, if nothing else.

Zach Witkoff isn't having it. "This is clearly FUD," he fired back on Twitter, pointing out that Don and Eric still tweet about the project weekly and have @worldlibertyfi in their bios. He also noted the website redesign happened months ago. Ah yes, the classic "they still follow themselves on Twitter" defense. Very reassuring.

Here's the kicker: while the Trumps aren't running things day-to-day, they still own a hefty 38% stake in WLF Holdco LLC through DT Marks DEFI LLC — down from 60% in March 2025. DT Marks DEFI also holds 22.5 billion $WLFI tokens and gets 75% of net revenue from token sales, including interest from $USD1 reserve assets. So to summarize: no operational role, but 38% ownership, 22.5 billion tokens, and 75% of revenue. The "ambassador" really is doing ambassador-level work.

Meanwhile, another controversy is brewing around WLF's stablecoin loan deal on Dolomite, where the team deposited 5 billion $WLFI tokens (worth $440M) to borrow $75M in $USD1 (though Arkham says it was $150M USDC). The move sparked concerns about using the project's own tokens as collateral, leaving many depositors unable to withdraw. Nothing like using your own memecoin as collateral to borrow real money — what's the worst that could happen?

The team insists they're just being an "anchor borrower" to generate yield. "No, we are nowhere near liquidation," they wrote. Critics aren't convinced, with some drawing unflattering comparisons to Terra and FTX. The "trust me bro" energy is strong with this one.

$WLFI currently trades at $0.07989, down 1.4% in 24 hours and a painful 44% year-to-date. At this rate, the token's value will be indistinguishable from a participation trophy. But hey, at least the Trumps are still "ambassadors."