Strategy Drops Another Billion on Bitcoin, Unrealized Losses Be Damned

Strategy isn't slowing down on its Bitcoin buying spree. The company picked up 13,927 BTC between April 6 and 12 at an average price of $71,902. That purchase, worth roughly $1 billion, was one of its heftiest weekly buys of 2026. At this point, Strategy's buying Bitcoin with the casual energy of someone grabbing groceries—except the cart keeps getting heavier and the receipt reads like a small country's GDP.

With this latest haul, Strategy's total stash now sits at 780,897 BTC—worth about $55.4 billion at current prices. Its average cost per coin? Around $75,577. So yes, there's technically an unrealized loss of roughly $3.6 billion floating around, but who's counting? Apparently not Strategy. The company is sitting in an unrealized loss situation that would make most retail traders check themselves into therapy, yet somehow the vibes remain immaculate.

That 780,897 BTC represents about 3.7% of Bitcoin's total supply, by the way. Strategy's been funding these buys largely through equity and preferred stock sales programs. The company has its sights set on raising $84 billion by 2027 under its "42/42" plan, with a healthy chunk earmarked for more Bitcoin purchases. Yes, you read that correctly—3.7% of all Bitcoin that will ever exist, sitting in one corporate treasury. At this rate, Bitcoin's supply schedule might need to check if Strategy's been sneaking extra coins off the chain.

Michael Saylor told investors to "think bigger" and doubled down on his long-term Bitcoin conviction. Despite reporting an unrealized loss of $14.46 billion in Q1 2026, Strategy's keeping the pedal to the metal and remains one of crypto's biggest institutional players. To put that unrealized loss in perspective, that's the kind of number that makes regular humans question their life choices, but Saylor's out here treating $14 billion like pocket change he found in a couch. The man has truly achieved a level of conviction that borders on quantum—it's both in profit and not in profit until observed.

*This is not investment advice.