Ethereum heavyweight BitMine Immersion Technologies is dropping a cool $200 million into MrBeast's Beast Industries, a splashy announcement made at their Annual Stockholder Meeting in Las Vegas. While MrBeast famously claims to have "negative money" in his personal bank account, his company is sitting pretty with a $5 billion valuation, now getting a serious crypto-powered injection.
BitMine, already holding 3.36% of the entire ETH supply and gunning for 5%, is tapping its Ethereum treasury as the piggy bank for this deal. The firm's chairman, Tom Lee, crowned MrBeast and Beast Industries as the "leading content creators of our generation," noting their unmatched grip on younger demographics—essentially the degen crowd before they even hit the markets.
This isn't just a celebrity cash grab; it's a calculated dive into the creator economy. Beast Industries' CEO, Jeff Housenbold, sees this as the perfect chance to weave DeFi into their upcoming financial services platform. The deal, slated to close around January 19, 2026, could become the poster child for bridging Web2 content empires with DeFi-enabled finance, potentially birthing a tokenized creator economy with fractionalized fan ownership models—because who wouldn't want a slice of the pie?
Meanwhile, Beast Industries has also floated the idea of an IPO, giving fans a shot at becoming actual owners. It's the ultimate flex: turning viral video stunts into a financial playground where the line between viewer and investor blurs faster than a crypto pump-and-dump.
